Make Words Matter
For over two decades, I've built a reputation for insightful writing, eye-catching advertising, and inventive brand campaigns.
I am a former brand storyeteller, copywriter and editor at Patagonia’s California headquarters, and was editor at three outdoor magazines, but I’m bigger than the outdoor space and more than mere editorial.
I've worked as a senior copywriter with award-winning agencies and marquee brands. I crush charismatic copy on deadline and budget. I also use my vast editorial experience and knowledge of marketing to create rich brand storytelling.
Scroll down to view my work. Let’s tell stories together.
— Mike Berard
“I've known for a while that Mike can weave words into long-form storytelling gold. More recently, when we contracted him at lululemon to help launch our brand's Like New re-commerce initiative, I learned he's also adept in mining for the storytelling nuggets that get a message across in far (faaaaar) fewer words. For anyone needing copy—long or short—that ability to switch should make him a very enticing prospect.”
— Kate MacLennan, Copy Director, lululemon, 2022
